Meet the team

PEP Clinic and Academy



Cassie has been in the permanent make-up industry since 2016 when she completed her first microblading course.

From there, Cassie fell in love with permanent make up and went on to complete many advanced cosmetic and medical tattooing courses taught by national and international trainers.

Cassie has a particular love for creating beautiful brows with the use of permanent make up and a range of beauty treatments. Her reputation as ‘The brow lady’ in her home city of Hereford has been well known for a while now.

Cassie has always enjoyed helping and guiding people new to the industry, so she has decided to share her skills and now offers a range of beauty and PMU courses.

In her spare time (not that there is much of it) Cassie loves spending time with her husband, daughter and chubby Labrador. 

You’ll find Cassie in the salon most days, singing along to the radio (badly) and drinking a brew!



Lucie started tattooing in 2010 and has be tattooing brows for about 5 years now.  Lucie is quite new to Hereford but she has regular spots in London and Norfolk where she treats new and loyal returning clients. Lucie specialises in creating beautiful, fluffy, hairstroke brows.

Lucie is a devoted mother to her beautiful daughter, with another one on the way. When she isn’t tattooing, you’ll find her painting (her artwork is incredible) or going on adventures with her Fiancé and Giant dog Rocket!




Sophie Knight

Beauty Specialist

Sophie has been in the beauty industry for 8 years.

She has worked on 5* cruise ships around the world as well as high end spas but recently discovered her love for brows and their ability to completely change someone’s face.

Sophie has recently completed her PMU training with Cassie and is now Fully qualified in all things brows and lips.

when Sophie isn’t working she’s all about family, adventure and having a good Gin!

Sam Millard

Hair stylist

Sam has been in the hair industry for 22 years and has a true passion for hair.

Beginning his career in a local salon in Herefordshire Sam began the creative journey of hair competitions almost immediately, which is an area he loves and really get to express his creativity.

Sam worked in London for 8 years where he got to refine his skills.

After relocating back to Herefordshire he worked for a local salon group where he enjoyed heading an art team and participating in further competitions, fashion weeks and multiple photo shoots.


Sam is now ready for a new chapter, and we are super excited he’s decided to join us!